So you have your website set up with a Facebook like/recommend button, your Facebook fan page is all in place, you have good content too and perhaps you even created a Facebook App. You even purchase Facebook ads but for some odd reason your campaign isn’t converting well…
Sounds familiar? There are many reasons the word about your fan page or website won’t spread and the main reason is pain!
What is Facebook Pain All About?
People don’t like when others speak about their personal problems. Since Facebook is a social platform where people interact with one each other and information on Facebook spreads very quickly, the chances of people telling their friends about their debt problem, or “How to lose 10 pounds in 30 days” is most probably not going to happen because it implies that they have a debt problem, or that they are overweight.
A visitor might land on your fan page and not click the like button simply because he doesn’t want his friends to know about the personal problems he is facing, makes sense right? This is one of the main reasons many websites and Facebook fan pages don’t spread well on Facebook. They have one thing in common, pain!
Focusing on Passion for More Traffic
Obviously, the easiest thing to do would be to choose a niche that helps people get better at what they like. Some examples include: how to play guitar, muscle building, pets etc’. These niches all have one thing in common and that is – PASSION.
When people are passionate about something, they will do everything they can to “defend” it and to let others know that they are involved in that specific activity. That activity makes them feel good and they want their friends to know about it and even share that same passion, makes sense?
But Don’t Change Your Niche right away!
Your current situation might be that your product, or service revolves around solving people’s problems. That doesn’t mean that you cannot get a good amount of traffic using Facebook’s “word of mouth marketing”. It means that whatever you’re presenting should be “packaged” in a way that a person would feel COMFORTABLE spreading the word and liking your page.
The main question you should answer is: How do I package my offer/message differently in such a way that will encourage people to spread the word?
Here are a few examples just to give you a head start:
In the debt niche you can change: “John Likes – How To Eliminate Debt Forever”
To: “John Likes – Living Financially Free”
In the weight loss niche you can change: “John Likes – How To Lose 10 Pounds in 30 days”
To: “John Likes – Living A Healthy And Fit Lifestyle”
Remember a positive statement or message is 1000 times better than a negative one. Always think of the end result in mind, the dreams and goals that your visitors are looking to achieve. This doesn’t mean that you need to change the entire funnel or to find a new ebook (or other bribe) that will incentivize your visitors to opt-in. Just package it differently.